AI-POWERED Chat Analyser
AI-POWERED Chat Analyser
AI-POWERED Chat Analyser
💭Spilk: From Static Texts to Vibes in Motion
💭Spilk: From Static Texts to Vibes in Motion
💭Spilk: From Static Texts to Vibes in Motion
ROLE
ROLE
ROLE
UX/UI Designer
UX/UI Designer
UX/UI Designer
Timeline
Timeline
Timeline
2 weeks
2 weeks
2 weeks
Team
Team
Team
3 designers
3 designers
3 designers
Spilk’s New Design. Let’s explore why's behind this solution
Spilk’s New Design. Let’s explore why's behind this solution
Project description
Project description
Project description
Spilk is an AI-powered app that transforms private chats into personalized reflections:
Who starts the convo?
Who ghosts?
What words define your digital tone?
But despite the promise, the vibe didn’t land. It felt too robotic. Too wordy. Too technical.
Spilk is an AI-powered app that transforms private chats into personalized reflections:
Who starts the convo?
Who ghosts?
What words define your digital tone?
But despite the promise, the vibe didn’t land. It felt too robotic. Too wordy. Too technical.
Before Anything Else: Getting the Vibe Right
Before Anything Else: Getting the Vibe Right
Before Anything Else: Getting the Vibe Right
No screens. No specs. Just the soul of Spilk. The journey began by tuning into what users crave: emotional connection, clarity, and trust. If Spilk was going to read personal chats, it had to feel like a friend — not a machine.
No screens. No specs. Just the soul of Spilk. The journey began by tuning into what users crave: emotional connection, clarity, and trust. If Spilk was going to read personal chats, it had to feel like a friend — not a machine.
Discovery: Uncovering the Real Friction
Discovery: Uncovering the Real Friction
Discovery: Uncovering the Real Friction
Research unearthed what held users back. After chats with stakeholders, scanning the competition, and talking to 12+ Gen Z users across Spain and Portugal, the signals became clear.
Research unearthed what held users back. After chats with stakeholders, scanning the competition, and talking to 12+ Gen Z users across Spain and Portugal, the signals became clear.
“I want to feel something — not just read numbers.”
“Privacy sounds nice… but where’s the proof?”
“Those Wrapped stories? Super fun.”
“I don’t get what this app does at first.”
“I want to feel something — not just read numbers.”
“Those Wrapped stories? Super fun.”
“I don’t get what this app does at first.”
“I don’t get what this app does at first.”
“I don’t get what this app does at first.”
“Privacy sounds nice… but where’s the proof?”
“I want to feel something — not just read numbers.”
“Those Wrapped stories? Super fun.”
“Privacy sounds nice… but where’s the proof?”
Analysing the existing app
Analysing the existing app
Analysing the existing app
Before: Onboarding
Confusing and unclear about what the app does
Privacy and data security info felt vague, causing mistrust
Process was text-heavy and overwhelming
No early preview of Spilk's unique chat summaries to spark excitement
Before: Data Visualisation
Visuals lacked punch and emotional resonance
Too plain and overly text-based, hard to interpret
Key data wasn't spotlighted clearly, leading to overwhelm
Design failed to express Spilk's playful personality
Before: Wrapped Stories
Cluttered layout made insights hard to scan
Emotionless design felt flat and generic
Poor sharing experience
No consistency with other screens
Before: Onboarding
Confusing and unclear about what the app does
Privacy and data security info felt vague, causing mistrust
Process was text-heavy and overwhelming
No early preview of Spilk's unique chat summaries to spark excitement
Before: Wrapped Stories
Cluttered layout made insights hard to scan
Emotionless design felt flat and generic
Poor sharing experience
No consistency with other screens
Before: Data Visualisation
Visuals lacked punch and emotional resonance
Too plain and overly text-based, hard to interpret
Key data wasn't spotlighted clearly, leading to overwhelm
Design failed to express Spilk's playful personality
Before: Onboarding
Confusing and unclear about what the app does
Privacy and data security info felt vague, causing mistrust
Process was text-heavy and overwhelming
No early preview of Spilk's unique chat summaries to spark excitement
Before: Wrapped Stories
Cluttered layout made insights hard to scan
Emotionless design felt flat and generic
Poor sharing experience
No consistency with other screens
Before: Data Visualisation
Visuals lacked punch and emotional resonance
Too plain and overly text-based, hard to interpret
Key data wasn't spotlighted clearly, leading to overwhelm
Design failed to express Spilk's playful personality
Personas: Designing for Emotions
Personas: Designing for Emotions
Personas: Designing for Emotions
Core goals:
Core goals:
Core goals:
The redesign set out to:
The redesign set out to:
Trust
Build user trust through clear, transparent privacy practices that respect and protect personal data.
04
Data Visualisation
Visualize chat insights in fun, bite-sized formats
03
Branding
Wrap everything in a brand that actually feels something
02
01
Onboarding
Turn onboarding into a magical, intuitive intro
Design Moves - Mid-Fi's
Design Moves - Mid-Fi's
Design Moves - Mid-Fi's
Branding: Giving Spilk a Soul
Branding: Giving Spilk a Soul
Branding: Giving Spilk a Soul
A Brand That Feels Like a Hug
The design leaned into softness and story. A brand system built for digital intimacy.
Spilk stopped looking like a tool. It started feeling like a vibe.
A Brand That Feels Like a Hug
The design leaned into softness and story. A brand system built for digital intimacy.
Spilk stopped looking like a tool. It started feeling like a vibe.
Testing the Vibe
Testing the Vibe
Testing the Vibe
Usability Wins:
Insight screens easier to explore and understand
Faster, friendlier onboarding
Privacy policy clear communicated
Usability Wins:
Insight screens easier to explore and understand
Faster, friendlier onboarding
Privacy policy clear communicated
Meet new Spilk
Meet new Spilk
Meet new Spilk
New Onboarding
Preview of the app with engaging animations to show the Unique Value Proposition
Quick and easy process
Creating trust with Testimonials
Early explainer screen on how your data is used
New Onboarding
Preview of the app with engaging animations to show the unique value proposition
Quick and easy process
Creating trust with Testimonials
Early explainer screen on how your data is used
New Onboarding
Preview of the app with engaging animations to show the Unique Value Proposition
Quick and easy process
Creating trust with Testimonials
Early explainer screen on how your data is used
Data Visualisation
Organizing information clearly in bento style sections
Make the graphs reflect the data in an engaging and logical way
Making data visualisation more fun and playful, yet insightful with keeping consistency withing the app
Data Visualisation
Organizing information clearly in bento style sections
Make the graphs reflect the data in an engaging and logical way
Making data visualisation more fun and playful, yet insightful with keeping consistency withing the app
Data Visualisation
Organizing information clearly in bento style sections
Make the graphs reflect the data in an engaging and logical way
Making data visualisation more fun and playful, yet insightful with keeping consistency withing the app
Wrapped Stories
Clearer layout makes chat insights easier to understand at a glance
Visually richer stories with emotional design and engaging illustrations
Optimized for seamless social sharing
Wrapped Stories
Clearer layout makes chat insights easier to understand at a glance
Visually richer stories with emotional design and engaging illustrations
Optimized for seamless social sharing
️Desirability Words Users Picked:
️Desirability Words Users Picked:
️Desirability Words Users Picked:
Playful
Playful
Playful
Reliable
Reliable
Reliable
Insightful
Insightful
Insightful
What Changed: From "Meh" to "Mine"
What Changed: From "Meh" to "Mine"
What Changed: From "Meh" to "Mine"
Spilk transformed into:
✅ A privacy-first app that proves its promise visually
✅ An expressive space to reflect on relationships
✅ A cohesive identity users relate to emotionally
Spilk transformed into:
✅ A privacy-first app that proves its promise visually
✅ An expressive space to reflect on relationships
✅ A cohesive identity users relate to emotionally
Spilk transformed into:
✅ A privacy-first app that proves its promise visually
✅ An expressive space to reflect on relationships
✅ A cohesive identity users relate to emotionally
Reflections
Reflections
Reflections
🧠 Privacy doesn’t need to sound like a courtroom transcript. Visuals and tone can turn fear into trust.
❤️ Design is emotional. It’s not just the “how”, it’s the “how it feels.”
🤝 Collaboration with Olivia Waligora and Anna Permyakova sparked ideas that felt bigger than any screen.
🧠 Privacy doesn’t need to sound like a courtroom transcript. Visuals and tone can turn fear into trust.
❤️ Design is emotional. It’s not just the “how”, it’s the “how it feels.”
🤝 Collaboration with Olivia Waligora and Anna Permyakova sparked ideas that felt bigger than any screen.
🧠 Privacy doesn’t need to sound like a courtroom transcript. Visuals and tone can turn fear into trust.
❤️ Design is emotional. It’s not just the “how”, it’s the “how it feels.”
🤝 Collaboration with Olivia Waligora and Anna Permyakova sparked ideas that felt bigger than any screen.
Get in touch with me
Get in touch with me
Get in touch with me